A one-day live retail workshop teaching you how to read the customer, style with confidence and close the sale.
 For retail owners, managers at all levels, fashion professionals and L&D leaders.
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MELBOURNE
20th October, 2026
LIVE ONLINE
27th October, 2026
1 DAY
10am - 5pm, in-person or online.
4 SESSIONS
Understand, style, sell, implement.
7-DAY IMPLEMENTATIONÂ PLAN
A practical plan to take to your team
30 DAYS ACCESS
To workshop resources online.
THE CUSTOMER IS ALREADY IN YOUR STORE
Product knowledge matters. Sales technique matters. But there is another capability sitting between the two: knowing how to understand the person in front of you and turn that understanding into a recommendation that feels genuinely relevant.
That is where The Styling Advantage sits.
Your team learns how to read the customer more effectively, make stronger styling recommendations and use language that helps build the sale without making the interaction feel like a sales script.
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BETTER CONVERSATIONS
More relevant to the individual customer.
BIGGER OPPORTUNITIES
Styling creates more reasons to build the transaction value.
GREATER CONSISTENCY
One shared standard of service across the team.
WHAT CHANGES IN YOUR STORE
You and your team will become better equipped to:
Read the customer earlier
Recognise cues, intent and hesitation from the beginning of the interaction rather than waiting for the customer to tell them exactly what they need.
Make more relevant recommendations
Move beyond showing products and start connecting pieces to the person, their needs and the outfit as a whole.
Build the sale without pushing it
Recognise when another recommendation will genuinely improve the outcome, and know how to introduce it naturally.
Work to one professional standard
Give experienced and new team members a shared method and language for approaching the customer.
Turn better service into better commercial outcomes
Create the kind of in-store experience that can contribute to stronger conversion, average sale and repeat visits.
FOUR SESSIONS. ONE DAY. A PLAN YOU CAN USE IMMEDIATELY.
SESSION 1: UNDERSTAND THE CUSTOMER
SESSION 2: STYLE THE CUSTOMER
SESSION 3: SELL TO THE CUSTOMER
SESSION 4: BUILD YOUR 7-DAY IMPLEMENTATION PLAN
WHAT YOU TAKE BACK TO THE BUSINESS
This is not a workshop designed to leave you with pages of notes and no clear next step.
You will leave with:
- The 7-Day Implementation Plan -Â ready to use with your team
- Customer Psychology Frameworks - for reading cues, intent and hesitation
- Styling Principles - practical methods your team can apply across categories
- Customer Conversation Language - prompts and phrasing for more natural recommendations
- 30 Days Online Access - to revisit the workshop resources
The intention is simple: what you learn on the day can be implemented immediately. Â
THE LUNCH-BREAK GUARANTEE
If by the lunch break you don't believe this is the missing layer under everything you've already trained, tell Lauren, leave, and we'll refund your seat.
BOOK YOUR SEATBUILT FROM PROFESSIONAL STYLING EXPERTISE
Since 2010, Australian Style Institute has been at the forefront of professional styling education, welcoming students from more than 20 countries and empowering them with the skills, knowledge and confidence to build successful styling careers across the fashion industry.
Our approach goes beyond fashion and trends. Our unique methodolgy combines professional styling techniques with an understanding of human behaviour, helping stylists build meaningful connections, understand individual needs and make recommendations with confidence.
Today, we're bringing that same expertise to the retail industry, equipping fashion retailers with practical styling skills that enhance the customer experience, strengthen team capability and drive stronger commercial results.
EST. 2010
Training professional stylists for 16+ years
20+ COUNTRIES
ASI stylists trained around the world
OUR METHODOLOGYÂ
Styling + human behaviour = resultsÂ
YOUR FACILITATOR
Delivered by Lauren Di Bartolo, founder of Australian Style Institute.Â
Lauren Di Bartolo founded Australian Style Institute after years as a personal stylist working directly with clients, reading people and translating who they are into what they wear. She built it after watching too many stylists hand out verdicts without understanding the person in front of them, and the frameworks she wrote are now taught at every level of the profession.
With retail teams, she focuses on the final metre of the customer journey: the moments between the fitting room and the counter where conversion, average sale and return visits can be won or lost. She facilitates the day herself, using the same practical approach that shaped her client sessions, with a focus on specific, usable skills that can be applied immediately on the shop floor.
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WHAT RETAIL PROFESSIONALS SAY
âThe impact of the confidence, guidance, and skills to work in a client-facing role that ASI has equipped us with has been immeasurable."
Fiona Hestletine, Head of Retail
"I found new skills to help see what outfits they were searching for, and thought the fitting room language and modalities were most beneficial."
Rosalie, In-Store Stylist
"I feel that I have a better understanding of how my retail customer interactions could improve to make an incredibly positive experience for our customers. It was useful to gain perspective on my own biases and how I can overcome those to give clients exactly what they need. I can't wait to employ my new knowledge and to create an experience for them that they will want to return to time and time again."
Ellen, In-Store Stylist
SECURE YOUR SPOT FOR A COMPETITIVE ADVANTAGE
Attend in-person in Melbourne or live online.
BOOK YOUR SEATWHOÂ SHOULD ATTEND
Built for the people who shape what happens on the shop floor:
Owner or head of retail
You want a stronger and more consistent customer experience across the business.
Area or state manager
You want a method your store managers can coach and reinforce without relying on you.
Store manager
You want to improve the confidence, consistency and commercial capability of your team.
Trainer or L&D leader
You want practical styling, customer psychology and sales tools you can integrate into retail training.
You do not need previous styling training to attend.
Come individually or bring the people responsible for driving and developing store performance.
BRINGÂ THE PEOPLE WHO CAN CREATE THE CHANGE.
Come on your own, or bring your leadership team. Join us in-person or online and leave with a plan designed to take the learning back to the wider business.
SECURE YOUR PLACE
 $995 per person | $850 per person for teams of three or more
MELBOURNE IN-PERSON
Tuesday 20th October 2026
10am to 5pm
Carlton, Melbourne
Limited capacity
âď¸ Includes 30-day resource access
âď¸ 7-day Implementation Plan
âď¸Â The Fitting Room Phrasebook valued at $297
LIVE ONLINE
Tuesday 27th October 2026
10am to 5pm
Via Zoom
Live and interactive
âď¸ Includes 30-day resource access
âď¸ Â 7-day Implementation Plan
âď¸Â The Fitting Room Phrasebook valued at $297
7-day invoice terms available on team ticketing for 5 people or more. All prices in AUD and include GST. A tax invoice is issued on payment.
FREQUENTLY ASKED QUESTIONS
Who should attend?
Will this work for my category or price point?
Is this a styling training or a sales workshop?
Is this only for sales assistants?
Should I bring team members?
What if I can't attend the whole day?
Is the online day the same content?
Is this a qualification?
What is The Lunch-Break Guarantee?
What is The Fitting Room Phrase book?
Can I pay by invoice?
Transfer and cancellation terms
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