WHERE CUSTOMER BEHAVIOUR MEETS PROFESSIONAL STYLING.
A practical three-part short course covering:
UNDERSTAND THE CUSTOMER
Customer behaviour, reading cues and uncovering the real brief.
STYLEÂ THE CUSTOMER
Professional principles of proportion, colour, focal points and building complete looks.
SELL TOÂ THE CUSTOMER
Relevant basket building, confident recommendations, closing and repeat customer relationships.
THE SKILL THAT TURNS BROWSERS INTO BUYERS
Retail has taught service for years. What it rarely taught was how to actually style the customer.
In-store styling advantage is a practical short course for people working in fashion retail, from sales associates and managers to boutique owners.
Across approximately two hours of video lessons, you’ll learn how to understand what is really influencing a customer’s choices, apply professional styling principles and turn better recommendations into stronger sales, without adding pressure.
THE SKILL BETWEEN SERVICE AND THE SALE
Because selling fashion and styling a customer are not the same skill.
Good retail service matters. So does product knowledge. But neither automatically gives you the ability to style a customer.
Styling requires a different set of skills. It means understanding what the customer is really trying to achieve, recognising what is influencing their choices, knowing what makes a look work and being able to recommend the next piece for a reason.
That is the gap this course is designed to close.
THIS IS WHERE PROFESSIONAL STYLING BEGINS
Professional styling is not about having the best taste in the room. It is not about telling people what they should wear. And it is not about pushing more product.Â
It is about being able to:
- Understand the person
- See what makes the look work
- Make a recommendation that is relevant
- Explain why
When you can do those things, the customer interaction changes. Your advice becomes more specific. Your recommendations become more useful. And selling starts to feel less like selling.
THREE LESSONS. ONE STRONGER WAY TO WORK IN-STORE.
LESSON 1: UNDERSTAND THE CUSTOMER
LESSON 2: STYLE THE CUSTOMER
LESSON 3: SELL TO THE CUSTOMER
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WHO IT'S FOR
Whether you’re behind the counter, running the floor, or running the store.
In-store styling advantage is designed for anyone working in fashion retail who wants to get better at styling customers.
It is particularly useful if you are:
- working directly with customers
- managing a store or department
- running your own boutique
- responsible for customer experience
- training or mentoring retail staff
- looking to improve commercial results through better styling
- wanting greater styling confidence without undertaking a full qualification
No previous styling training is required.
WHAT'S INCLUDED
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