One day to give your team the skill that turns today's browsers into buyers.
 For retail owners, heads of retail, area managers, store managers and L&D leaders.Â
$995 PER PERSON. LIMITED SPOTS AVAILABLE.
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MELBOURNE
Tuesday 20 October 2026
LIVE ONLINE
Tuesday 27 October 2026
1 DAY
10am - 4pm, in Melbourne or live online.
4 SESSIONS
Understand, style, sell, and a plan to implement
7-DAY TEAM PLAN
Leave with a plan your team can use within one working week.
30 DAYS ACCESS
Revisit workshop resources online as you put the training into practice.
WHERE CUSTOMER BEHAVIOUR MEETS PROFESSIONAL STYLING.
Retail has taught service for years. It rarely taught how to style the customer.
In-Store Styling Advantage is a practical short course for people working in fashion retail: sales assistants, store managers, team leaders, and boutique owners.
Across three lessons and approximately two hours of videos, you’ll learn to understand what's actually influencing a customer’s choices, apply professional styling principles to the product in your store, and turn better recommendations into stronger sales. No scripts, no pressure, no pushing.
On ASI's Retail Training:
“The impact of the confidence, guidance, and skills to work in a client-facing role that ASI has equipped us with has been immeasurable."
Fiona Hestletine, Head of Retail
STYLISTS TRAINED ACROSS 20+ COUNTRIES
 On ASI's Retail Workshop:
"I found new skills to help see what kinds of outfits they were searching for, and thought the fitting room language and modalities were most beneficial."
Rosalie, In-Store Stylist
THE SKILL BETWEEN SERVICE AND THE SALE
Selling fashion and styling a customer are not the same skill.
Good service matters. So does product knowledge. But neither automatically gives you the ability to style a customer and know what will work for them, or why.
Styling requires a different set of skills. It means understanding what the customer is really trying to achieve, recognising what is influencing their choices, knowing what makes a look work and being able to recommend the next piece for a reason.
Most retail training skips straight past it. These lessons are built to close that gap.
WHAT YOU WILL LEARN:
UNDERSTAND THE CUSTOMER
Read customer behaviour, identify cues and uncover what they are really looking for.
STYLE THE CUSTOMER
Use professional styling principles to create considered recommendations and looks.
SELL TO THE CUSTOMER
Build outfits, make confident suggestions and create reasons for customers to return.
WHAT CHANGES ON THE SHOP FLOOR?
After this course, you'll be better equipped to:
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Understand what a customer is really asking for, even when they can't articulate it
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Move beyond single-product recommendations and build complete looks
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Explain why something works, instead of relying on "that looks nice"
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Suggest the next piece without feeling pushy
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Navigate fitting-room conversations with more confidence
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Build stronger transactions through relevant styling suggestions
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Create the kind of experience that brings customers back to you.
BUILT FOR PEOPLE WORKING ON THE RETAIL FLOOR
Whether you're a:
SALES ASSISTANTÂ wanting more confidence styling customers
STORE MANAGERÂ wanting to strengthen your customer experience and sales capability
BOUTIQUE OWNERÂ wanting to create a more styling-led approach to service
RETAIL TEAM LEADERÂ looking for practical skills you can apply in-store
(CHAT GPT)
EARLY BIRDÂ SAVING - $197
Get immediate access to all three lessons and start applying professional styling techniques on the shop floor straight away.
$297 $197 until [DATE]
THREE LESSONS. ONE STRONGER WAY TO WORK IN-STORE.
LESSON 1: UNDERSTAND THE CUSTOMER
LESSON 2: STYLE THE CUSTOMER
LESSON 3: SELL TO THE CUSTOMER
Delivered by Lauren Di Bartolo, founder of Australian Style Institute.Â
Lauren has spent nearly two decades styling clients, training stylists and working with fashion retailers on how their teams read and serve customers.
FREQUENTLY ASKED QUESTIONS
Do I need previous styling experience?
Is this a qualification?
How long will the lessons take to complete?
Is this only for sales assistants?
Is this a sales course?
Will this work for my store or brand?
How long do I have access to the course?
Who can access the course?
BRING PROFESSIONAL STYLING INTO THE FITTING ROOM
Three practical lessons. Approximately two hours. Skills you can start using with your next customer.
Early Bird $197 | Regularly $297
ABOUT AUSTRALIAN STYLE INSTITUTE
Since 2010, Australian Style Institute has led the way in fashion styling education, equipping retailers with our exclusive training methodology and industry expertise.
From innovative styling practices and sales frameworks to human behaviour methodology, our renowned training and customisable Workshops are utilised by retailers to cut through traditional and outdated customer service models and provide customer-focused experiences that get meaningful results.
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