A practical retail styling short course that helps you understand the customer, make stronger recommendations and turn great service into stronger sales.
3 LESSONS
A practical, three part short course
2 HOURS
of video lessons.
FLEXIBLEÂ LEARNING
Study online - anywhere, anytime.
6 MONTHS ACCESS
Complete at your own pace.
WHERE CUSTOMER BEHAVIOUR MEETS PROFESSIONAL STYLING.
Retail has taught service for years. What it rarely taught was how to actually style the customer.
In-store styling advantage is a practical short course for people working in fashion retail, from sales associates and managers to boutique owners.
Across approximately two hours of video lessons, you’ll learn how to understand what is really influencing a customer’s choices, apply professional styling principles and turn better recommendations into stronger sales, without adding pressure.
“The impact of the confidence, guidance, and skills to work in a client-facing role that ASI has equipped us with has been immeasurable."
Fiona Hestletine, Head of Retail
VICTORIA & WOODS
100%
of participants in previous ASI retail training identified developing new communication skills as a key takeaway.
 "I found new skills to help see what kinds of outfits they were searching for, and thought the fitting room language and modalities were most beneficial."
Rosalie, Sales Assistant
OUTWEARS
THE SKILL BETWEEN SERVICE AND THE SALE
Because selling fashion and styling a customer are not the same skill.
Good retail service matters. So does product knowledge. But neither automatically gives you the ability to style a customer.
Styling requires a different set of skills. It means understanding what the customer is really trying to achieve, recognising what is influencing their choices, knowing what makes a look work and being able to recommend the next piece for a reason.
That is the gap this course is designed to close.
WHAT YOU WILL LEARN:
UNDERSTAND THE CUSTOMER
Read customer behaviour, identify cues and uncover what they are really looking for.
STYLE THE CUSTOMER
Use professional styling principles to create considered recommendations and looks.
SELL TO THE CUSTOMER
Build baskets, make confident suggestions and create reasons for customers to return.
WHAT CHANGES ON THE SHOP FLOOR?
After this course, you'll be better equipped to:
-
Understand what a customer is really asking for, even when they can't articulate it
-
Move beyond recommending individual products and create complete looks
-
Explain why something works for a customer
-
Make complementary recommendations without feeling pushy
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Navigate fitting-room conversations with greater confidence
-
Build stronger baskets through relevant styling suggestions
-
Create a customer experience that gives people a reason to return
(CHAT GPT SUGGESTION)
BUILT FOR PEOPLE WORKING ON THE RETAIL FLOOR
Whether you're a:
SALES ASSISTANTÂ wanting more confidence styling customers
STORE MANAGERÂ wanting to strengthen your customer experience and sales capability
BOUTIQUE OWNERÂ wanting to create a more styling-led approach to service
RETAIL TEAM LEADERÂ looking for practical skills you can apply in-store
(CHAT GPT)
EARLY BIRD ACCESS - $197
Get immediate access to all three lessons and start applying professional styling techniques on the shop floor straight away.
$297 $197 until [DATE]
THREE LESSONS. ONE STRONGER WAY TO WORK IN-STORE.
LESSON 1: UNDERSTAND THE CUSTOMER
LESSON 2: STYLE THE CUSTOMER
LESSON 3: SELL TO THE CUSTOMER
FREQUENTLY ASKED QUESTIONS
Do I need previous styling experience?
Is this a qualification?
How long is the course?
Is this only for sales assistants?
Is this a sales course?
Will this work for my store or brand?
How long do I have access to the course?
Who can access the course?
BRING PROFESSIONAL STYLING INTO THE FITTING ROOM
Three practical lessons. Approximately two hours. Skills you can start using with your next customer.
Early Bird $197 | Regularly $297
ABOUT AUSTRALIAN STYLE INSTITUTE
Since 2010, Australian Style Institute has led the way in fashion styling education, equipping retailers with our exclusive training methodology and industry expertise.
From innovative styling practices and sales frameworks to human behaviour methodology, our renowned training and customisable Workshops are utilised by retailers to cut through traditional and outdated customer service models and provide customer-focused experiences that get meaningful results.
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